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🇨🇦 TelusTV+
New features and a more productive project environment for Canada's largest TV streaming service.
2024 — 26
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Product Designer
Ericki Gutierrez From Brazil, designing for the world
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🇨🇴 🇺🇸 Kanguro
New products and new markets for this insurtech
tailor-made for latinos in the US.
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How I work with AI.
A new design landscape. A faster way to investigate, ideate and ship solutions without losing the craft.
Research
& Understanding
AI is amazing to synthesize research, map user journeys, and surface patterns faster — but the questions, the priorities, and the insights are still critical design thinking.
Ideation
& Interface Design
AI lets me explore more directions before committing to one. I move faster through concepts and UI variations, so every design decision is actually pressure-tested.
Systems
& Scalability
AI handles the friction in design systems work — documentation, specs, token logic. I focus on the structure and decisions that make the system actually usable by a team.
Claude Code·Claude Design·Figma·Adobe CC·Stitch·Storybook·Cursor·
Claude Code·Claude Design·Figma·Adobe CC·Stitch·Storybook·Cursor·
Additional Work.
Over fifteen
years designing
better products.
I started in print — newspapers and magazines in Brazil — and spent the last decade designing digital to clients all over the world. Today I'm a Senior Product Designer at WillowTree / Telus Digital.
I teach, I write, I built an internship program, and I published a book on Brazilian art history along the way. Now I'm interested in what design looks like in this AI-powered landscape and what the future of the craft holds.
Read the long version ↗